Privacy statement

The protection of your privacy and your personal data is an important matter we pay attention to in all our business relations. We respect the confidentiality of your personal data and always act in accordance with the provisions of data protection law and this Privacy Policy.

1. Scope of this Privacy Policy

This Privacy Policy is intended to inform you about how Wienerberger AG (“Wienerberger) uses personal data, what information about the users of our website(s), online applications or our mobile platforms (“online services”) is collected and evaluated, and subsequently used, passed on to third parties or processed in any other way.

This Privacy Policy applies to Wienerberger AG. It does not apply to online services of other companies of the Wienerberger Group or for online services operated by third parties.

2. Collection of information

2.1. Data provided by you

As a rule, disclosure of personal data is not required for the use of our online services. If personal data (name, postal address or email address) are collected within the framework of our online services, this is done, as far as possible, on a voluntary basis. If, for instance, you wish to receive the Newsletter offered on our website, we require your email address as well as information that enables us to verify that you are the owner of the email address indicated.

2.2. Automatically collected data

For reasons of data security and for the purposes of optimizing user-friendliness, we also collect non-personal data in connection with the use of our online services. For example, the Internet browser used, the operating system, the domain name of the website you last visited before accessing our website, the number of visits and the average time spent on our website, as well as the pages you accessed, are stored.

Such automatically collected data are not associated with data from other sources. However, we reserve the right to retrospectively verify such data, if any concrete indications of unlawful usage are brought to our attention.

2.3. Cookies and web beacons

Our online services use so-called browser cookies and web beacons. Cookies do not cause any harm on your computer. They are small files with configuration settings that help us to make our online services user-friendlier, more effective and more secure. Moreover, cookies serve to implement certain user functions.

For more detailed information please click

2.4. Web analysis

For the purposes of continuous functional optimization and maximum user-friendliness, some of our online services use the web analysis services and social plugins listed below. The data used for this purpose are exclusively non-personal.

·      Google Analytics: Google Analytics of Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, uses so-called cookies, i.e. text files stored on your computer for an analysis of your usage of our online services. As a rule, the data about your user behavior gathered by the cookie are transmitted to a Google server in the USA and stored there. In case of activation of IP anonymization in the online services, Google will truncate your IP address in Member States of the European Union and the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of the online services, Google will use the information to evaluate your usage of the online services, to compile reports on these activities, and to provide other services for the website operator relating to the usage of online services and Internet activity. The IP address transmitted by your browser within the framework of Google Analytics will not be associated with any other data held by Google. You can prevent the storage of cookies by selecting the appropriate setting on your browser. However, in this case you will not be able to make full use of all the functions of our online services. Moreover, you can prevent the collection of data generated by cookies and their use by Google by downloading and installing the browser plugin available at ( For detailed information on the terms of use and privacy rules, please refer to or

·      Adobe Analytics:  This website uses Adobe Analytics, a web analytics and marketing service provided by Adobe Systems Incorporated (“Adobe”).  Adobe uses HTTP “cookies” and similar technologies to collect information to measure and understand how users use this website.  This includes user activity tracking on this website, including pages visited and links clicked. Wienerberger does this to provide you with experiences and marketing messages based on your likely interests. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Adobe. Adobe may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Adobe’s behalf. You may also refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do opt-out you may not be able to use the full functionality of this website. To find out more about Adobe Analytics, Adobe's privacy policy and opting out of its cookies please visit:

·      Hotjar: For an improved user experience, some of our online services use Hotjar software (, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). Hotjar enables us to measure and evaluate user activities (mouse movements, clicks, scroll height). For this purpose, Hotjar places cookies on the user’s device and can store user data, e.g. browser information, operating system, time spent on the website, etc. For details about data processing by Hotjar, please refer to

·      SurveyMonkey: SurveyMonkey is operated by SurveyMonkey Europe UC. For an improved user experience, we use SurveyMonkey for surveys for getting to know what our user are looking for and how we can improve. SurveyMonkey hosts the surveys on their websites and collect the responses that are submitted to the surveys. When you respond to surveys hosted by SurveyMonkey, SurveyMonkey collects on behalf and upon instructions of Wienerberger, information relating to you and your use of the services from a variety of sources. SurveyMonkey doesn’t sell or share your survey responses with third party advertisers or marketers. For further information, please refer to Survey Monkey’s privacy policy at

2.5. Social media and web presence

Wienerberger AG uses various social media plug-ins (such as the Facebook icon). By clicking on the respective icon you agree to the communication with the respective platform and the transmission of information (e.g. IP address) to the respective service provider. By activating a plugin, the respective social network receives the information that the browser has called up the corresponding page of our website. This also applies if you do not have an account or are not currently logged in. This information (including the IP address) is transmitted directly from the browser to a server of the respective social network and stored there.

If you are logged in to one of the social networks during your visit to our website, the social network can assign the visit to our website directly to your network account with the plugin activated at the same time. If you interact with the plugins, for example by clicking the "I like" button or making a comment, the corresponding information is also transmitted directly to a social network server and stored there. The information may also be published on the social network and displayed to your Facebook friends.

The purpose and scope of data collection and the further processing and use of the data by the respective social network as well as your relevant rights and setting options for the protection of your privacy can be found in the data protection information of the respective social network.

This Wienerberger AG website uses so-called social plugins ("plugins") of the following social networks:

·      Facebook Plugins: You can recognize Plugins of Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA by the Facebook logo. For an overview of Facebook plugins, please click here: When you use our online services, the plugin establishes a direct connection between your browser and the Facebook server. Thus, Facebook is informed that you have been using our online services with your IP address. We wish to point out that we, as the provider of the online services, do not obtain any knowledge of the content of the data transmitted and their usage by Facebook. For further information, please refer to Facebook’s privacy policy at If you do not want to allow Facebook to associate the usage of our online services with your Facebook user account, please log off from your Facebook user account.
Privacy information for the visitors of our fan page

·  Pinterest: On our site we link to our presence on the Pinterest, which allows us to better present our company to our customers and to communicate with them as well as increase our visibility and further our image building as a legitimate interest in the sense of Article 6 paragraph 1 point (f) GDPR. Pinterest is operated in the United States by Pinterest Inc. at 651 Brannan Street, San Francisco, CA 94103, USA and in Europe by Pinterest Europe Ltd. at Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. When you are using one of our online services equipped with a Pinterest plugin, a connection to the Pinterest servers is established and information as well as data about the online services you are using is communicated to the Pinterest server. We wish to point out that we, as the provider of the online services, do not obtain any knowledge of the content of the data transmitted and their usage by Pinterest. Pinterest provides business account operators with the “Pinterest Web Analytics” function, which lets us have anonymized statistical data about the users and visitors of our account, our walls and pins. These so-called “Pinterest Web Analytics” are summarized statistics that are created based on certain actions (so-called “events”) and logged by Pinterest when users and visitors interact with our account, walls or pins and its associated content. For further information, please refer to Pinterest’s privacy policy at You can change the privacy settings of your Pinterest account at:
Privacy information for visitors of our Pinterest business account

·   YouTube: We have implemented components from YouTube on this website for further marketing purposes such as a better reach of the specific target group, increased visibility, image building, user information and employer branding as a legitimate interest in the sense of Article 6 paragraph 1 point (f) GDPR. YouTube is operated by Google, i.e. by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube is an Internet video portal that allows video publishers to post video clips for free and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete movies and TV shows, but also music videos, trailers or videos created by users themselves can be accessed via the Internet portal. When you are using one of our online services equipped with a YouTube feature, a connection to the YouTube servers is established and information about the online services you are using is communicated to the YouTube server. If the person visited is also logged in to YouTube, YouTube recognizes which specific page of our website the person visited by calling up a page containing a YouTube video. This information is collected by YouTube and Google and linked to the respective YouTube account of the person concerned. YouTube and Google receive information via the YouTube component that the data subject has visited our website whenever the data subject is logged on to YouTube at the same time when he or she visits our website, regardless of whether or not the data subject clicks on a YouTube video. If the data subject does not wish this information to be transmitted to YouTube and Google, he or she can prevent the transmission by logging out of his or her YouTube account before visiting our website. For further information about YouTube’s usage of user data, please refer to YouTube’s privacy policy at
Privacy information for visitors of our YouTube channel

·      Instagram: Instagram is operated by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. When you are using one of our online services equipped with an Instagram plugin, a connection to the Instagram servers is established and information as well as data about the online services you are using is communicated to the Instagram server. We wish to point out that we, as the provider of the online services, do not obtain any knowledge of the content of the data transmitted and their usage by Instagram. For more information, see the Instagram Privacy Policy:
Privacy Information for Visitors of our Instagram Account

3. Use of personal data

As a matter of principle, personal data provided by you are processed and used by us exclusively for the purposes specified. These include, in particular:

·      Marketing: Your personal data will only be used for marketing purposes, such as surveys, raffles or other advertising campaigns, if you have agreed to such uses. In this case, your data will be stored for the duration of 2 years after the last contact. Your consent to use your personal data for marketing purposes can be withdrawn at any time. For details, see item 5.

·      Mailing of the Newsletter: If you fill in the web form to register for our Newsletter, we exclusively use the data provided by you to verify that you are the owner of the email address indicated and wish to receive the Newsletter, to compile a mailing list, and to analyze the usage of our Newsletter. In this case, your data will be stored for the duration of 2 years after termination of subscription. Your data will only be used by us for further purposes, if you have agreed to such uses.

·      Ordering of reports or other information materials: If you order reports or other information materials from us, the personal information provided by you is used exclusively for processing your order and will subsequently be stored for a maximum period of 1 year after the last consignment. For the execution of orders, we may use the services of third parties to whom we transmit your data exclusively for the purpose of executing your order. For further purposes, we only use the personal data provided by you, if you have given us your consent.

·      Use of contact form: If you use the contact form for enquiries, the information provided by you in the contact form, including your contact data, is used to process the enquiry and stored for later use in case follow-up questions arise. If necessary for the purpose of processing your enquiry we can also transmit your personal data to other companies of the Wienerberger group (see item 4) or to third parties involved. Your personal data will be stored for the duration of processing the enquiry and a maximum period of 1 year after completion of processing.

·      Execution and administration of contracts: For the execution of incoming orders (especially orders for materials) we use the services of third parties to whom we transmit your data exclusively for the purpose of executing your order. In connection with such transactions, you may be contacted within the framework of customer satisfaction surveys or for market research purposes, your data will be stored for the duration of 2 years after the last contact. If you ask us not to use your data for further contacts, we will certainly respect your wish.

·      Protection of rights and property: If we have reason to believe that the rights and the property of Wienerberger AG, its suppliers and customers or third parties have been or could be impaired, we can use and transmit your personal data in order to protect such rights and/or such property. Moreover, we reserve the right to disclose your personal data, provided such disclosure is required by law or by order of competent authorities, to safeguard due process in accordance with the procedure indicated on our website(s), and to protect the aforementioned rights.

·      Cleansing and consolidation of data: For the purpose of data accuracy, the information regarding our active business contacts is checked for accuracy and actuality. For this purpose, we use the official websites of the companies and their publicly accessible sites on social media platforms, such as LinkedIn.

4. Transmission and disclosure of your personal information

Depending on the type of interaction you requested (e.g. call to be returned, placement of an order, request for services, information, etc.), your data may be exchanged with third parties involved in order execution (e.g. mail order companies, banks, etc.) or other companies of the Wienerberger Group. We may also be required to disclose personal data in order to meet legal requirements or to enforce rights and agreements.

·      Transmission of data to third parties: For the execution of certain orders and for the provision of certain services we work with external providers (e.g. forwarding agents). Such providers are allowed to use or transmit the data collected and processed by us for no other purpose but execution of the order placed by Wienerberger AG.

·      Usage of data within the Group: Wienerberger AG is part of the Wienerberger Group, an international group of companies with cross-border internal operational processes, structures and technical systems. We may use your personal data within the Wienerberger Group and, if need arises, transmit them to our sites in other countries for the purposes indicated under Item 3 and in accordance with this Privacy Policy. Our Group-wide data protection guidelines and procedures are designed in such a way as to ensure an equally high level of data protection in all countries we operate in. For a complete list of the companies of our Group, please click or

·      Compliance with laws and similar obligations: We will transmit your personal data in order to (i) enforce or comply with a law, a regulation, an order issued by a public authority or compulsory measures, (ii) detect and prevent security threats, fraud or other malicious activities, (iii) protect and/or enforce the rights and the property of Wienerberger AG or of third parties, and (iv) protect the rights and the personal security of our employees and of third persons.

5. Right of the data subject

You have the right of access, which means that you may request information if we process your personal data and, where that is the case how we do that. Moreover, in connection with the processing of your personal data, you have the right to rectification, erasure, restriction of processing, to data portability or to object. Please address such requests as well as any other questions to the contact point indicated under item 7.

Wienerberger AG doesn’t use automated decision-making according to Article 22 GDPR.

If you have subscribed to our Newsletter, you can cancel your subscription by clicking on the “Opt Out” or cancellation link in the Newsletter or sending an email to the address indicated under item 7.

If you are of the opinion, that Wienerberger AG processes personal data unlawfully, you do have the right to lodge a complaint with the supervisory authority.

6. Data security

Wienerberger AG employs a large variety of data security measures to ensure the confidentiality, integrity and accessibility of your personal information. However, given the nature of the Internet, we wish to draw your attention to the fact that there may be security gaps in data transmission via the Internet (e.g. communication by email) and that complete protection of data from access by third parties is not possible.

We have processes in place to handle incidents and data breaches to ensure that we minimize those risks and inform data subjects if necessary.

7. Contact

For any questions relating to this Privacy Policy or the processing of your data, please contact:

Wienerberger AG

Wienerberger Building Solutions/ Marketing-Communications

Wienerbergerplatz 1, 1100 Wien


Phone: +43 1 / 60 192 - 0


Valid as of 11 December 2020